Marketing your program

Whether you're getting your program off the ground, filling vacancies, or looking to expand, you should know how to get your name out there. Take a look at the resources below to see how to best market your program based on your needs.

Showcase Your Program

With the added safety concerns from the COVID-19 pandemic, there are many things to consider when giving a tour in your child care program. Our COVID-19 Tips to Showcase your Child Care Business guide will help you showcase your program to families in this “new normal”.

Indiana Small Business Development Center

Learn more about marketing for small businesses from places like Indiana Small Business Development Center to help you determine the best way for you to advertise and market your child care business.


Participate in Paths to QUALITY

Participating in the Paths to QUALITY™ program is a great way to get your business’s name out there. Families can locate your program through the Child Care Finder online search tool. Paths to QUALITY™ providers also have access to advertising tools such as logos and exterior signage.


Become a On My Way Pre-K / provider

If you are have advanced to Level 3 or Level 4 in Paths to QUALITY™, you may consider applying to participate in the On My Way Pre-K initiative. Families who receive these scholarships must choose an On My Way Pre-K provider, so this is another good way to get your provider’s name in front of potential families.

Indiana AEYC’s On My Way Pre-K Project Managers can help guide you through the steps to become an On My Way Pre-K provider. See more about their website about whom to contact.

Keep your information up-to-date

First, ensure that you contact us to keep your information up-to-date in our database, including contact information and openings you have. This ensures families have the most up-to-date information possible to aid them in their decision in choosing child care.